iBrokeIt by Derek Gates / Flickr
Digital influencer craycray died last week in an incident that had earned her 20 million views as of press time and a special commendation from the Darwin Awards.
craycray, born Emma Smith, clawed her way to fame through decades of exhibitionism, and clung to the spotlight with an uncanny gift for exploiting public spectacle and emerging technologies. This talent earned her widespread condemnation – the Poet Laureate of the United States famously described her as “a soul-sucking crater of vapidity and selfishness” – and millions of devoted fans.
Born in 1982, craycray was an early adopter of all technology, rising to fame in the mid90s with a “UniSoCam,” a 24/7 live videofeed of her sorority bedroom. After her expulsion, she gained international notoriety with her blog, mememememe.com, which TIME called “a biohazardous train wreck, which seems to draw its influences equally from the confessional and the act of projectile vomiting.”
by L. MACK
Kevin Fedarko, Outside
Peace from Everest / Sheila / Flickr
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